How to Tell if Your Copywriter is Worth Top-Dollar
If you'd like to generate an income online, you're going to have to have a website. If you would like that site to be profitable, it needs to be written very well. Unless you're good at copywriting already it's best to employ someone qualified to create the text on your web site. A skilled copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are born equal. Some are really gifted. Some dream of having talent but are just trying to make some bucks because they've heard that online copywriting is easy. Here is how you will be able to tell the good from the bad.
Does the writer have a website of his or her own? Any copywriter that wants to write web copy must have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a site of their own, how are they supposed to assist you with your own website? Look closely at the copy used on this website as well. If you discover several errors, this is a terrible sign.
How favorably do you react while you are going over the copywriter's own web copy? This goes beyond the simple discovering of grammatical and syntax errors. Does the web site copy trigger an emotional response as you go over it? Does it make you like the the copywriter? Does the copy make you want to go on reading and find out more about him or her? Does the website copy make you want to jump to hire them as soon as possible? Does it make you feel like you need to leave? Does the website copy push you to be angry? These are all crucial reactions and you need to listen to them.
Carry out a little more inquiry on the writer. Seek reviews for the copywriter on third-party websites and online discussion boards. It is apt that the only reviews on the copywriter's site are going to be glowing ones. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews and testimonials deserve special attention. It is wise find to ask the writer to give you references too. See to it that you follow up and really get in contact with those references and ask for an honest opinion from them.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the site. This is especially important when you're trying to employ a writer who claims to be an expert in a certain subject. If the writing reads like a rewritten Wikipedia article, you should find someone else.
You have plenty of options available to you when you're trying to figure out whether or not to hire a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.